sewing new seeds of desire. new womens wear label

Seed baby, seed child and now seed femme, launched in October 2008 with its debut Spring/Summer collection for women.

Seed femme’s aesthetic is fashion driven yet timeless and shares the same simple design philosophy as seed, a brand best recognised for its high level of quality, detail and above all exceptional design. "seed femme is timeless: we see women of all ages bringing their own style to the collection" says seed General Manager, Denise Haughey.

The chic collection inspired by simple elegance features clothing footwear, bags and accessories. Smart, well cut and perfectly fitting jeans are paired with brilliantly coloured tanks and tops – worn with breezy crinkle scarves, ballet flats or espadrilles.

Silk voil and crushed linen dresses in prints and plains are an essential look in effortless sophistication when teamed with pale gold sandals, hand-blown glass bangles, washed leather totes and bags.

"Our customers are sure to fall in love with seed femme as they have with seed child, you can rely on seed to deliver a collection around easy living" says Haughey.

Seed femme is available in a select number of seed stores across the country, 2009 will see the launch of 2 seed femme boutiques in Victoria and New South Wales. The full collection is available for purchase online at seedfemme.com.